Truist Financial (TFC) UBS Financial Services Conference 2026 summary

Leadership journey and business overview

• Progressed from intern to Chief Consumer and Small Banking Officer, gaining experience across retail, wholesale, and executive roles.

• Leads consumer and small business banking, serving 14 million clients through 1,900 branches and digital channels in high-growth markets.

• Division generates 52% of revenue and holds 60% of deposits, with a focus on low-cost, stable deposit base.

• Operates with a 3D framework: deposits, deepening relationships, and digital-first approach.

• Emphasizes empowerment, support, and rewards for clients through AI-driven digital experiences and personalized services.

Premier and small business banking strategy

• Premier Banking is a key growth engine, with 60% of deposit balances from Premier clients and significant off-us deposit and investable asset opportunities.

• Scaling Premier through digital planning, branch investments, upskilling staff, and expanding the Premier team.

• Achieved 20% deposit growth, 30% lending growth, and 13% increase in financial planning for Premier clients in 2025.

• Small business banking aligned with Premier strategy, focusing on deposit and fee growth, analytics, and digital efficiency.

• New leadership and performance orientation driving improved results and cross-selling between business and personal banking.

Digital transformation and AI integration

• Digital engagement is central, with 2.5 million daily digital sign-ins and 70% of transactions now digital.

• AI-powered tools like Truist Assist and Truist Insights enhance client experience, automate service, and provide personalized advice.

• AI use cases span call centers, underwriting, marketing, and content creation, delivering cost savings and revenue growth.

• Future plans include agentic AI, bot-to-bot interactions, and leveraging quantum computing for hyper-intuitive services.

• Digital channels now account for 40% of new client acquisitions, targeting younger, higher-income segments.