Urban Outfitters (URBN) 28th Annual ICR Conference 2026 summary

Holiday and recent sales performance

• Achieved record holiday sales with 9% total sales growth and 5% retail segment comp, driven by both stores and digital channels.

• All brands posted positive comps; Urban Outfitters led with +9%, Free People +5%, Anthropologie +3%.

• FP Movement saw +18% comp, and Nuuly delivered +43% sales growth, fueled by a 41% increase in active subscribers.

• Wholesale segment grew by 13%, mainly from Free People and FP Movement.

• Post-holiday, regular price sales remain strong across all brands, indicating a positive start to the new year.

Consumer trends and outlook

• Middle-income and above consumers remain resilient, supported by low unemployment, wage growth, and a strong stock market.

• Full-price sales and fashion trends are resonating well, especially post-holiday, with strong customer appetite for newness.

• Anthropologie's spring transition and new product receipts have driven encouraging full-price sales.

Brand transformation and strategy

• Anthropologie has achieved 20 consecutive quarters of positive comps, driven by attracting new customers while retaining core ones.

• Growth seen across all customer segments, with active and repeat purchases up year-over-year.

• Expanded categories like denim, shoes, and beauty have increased brand relevancy and shopping frequency.

• Focus remains on expanding the addressable customer base, engagement, and sustainable growth.