Valvoline (VVV) Goldman Sachs 32nd Annual Global Retailing Conference 2025 summary

Business model and value proposition

• Focuses on quick, easy, and trusted preventative automotive maintenance, with most services completed in under 15 minutes.

• Offers convenient, drive-in locations where customers remain in their vehicles, requiring no appointments.

• Leverages a 160-year-old brand reputation, proprietary technology, and consistent training for a high-quality customer experience.

• Utilizes customer and vehicle data to optimize service, marketing, and retention strategies.

Market dynamics and channel shift

• DIY maintenance now accounts for about 20% of total spend, declining due to vehicle complexity and convenience needs.

• Quick lube represents less than 25% of the do-it-for-me market; 35-40% of customers still use dealers, especially early in vehicle ownership.

• Significant share gains come from dealers and general automotive service providers, not other quick lube operators.

• Market remains fragmented, with only 5% share and locations convenient to about 35% of the population.

Technology and evolving vehicle trends

• Business adapts to changing vehicle technology, with higher penetration in hybrids than ICE vehicles.

• EV adoption concerns have lessened; company invests in research to address future EV maintenance needs.

• Commitment to evolving the service model to meet customer needs regardless of vehicle technology.