Wishpond Technologies (WISH) Q2 2025 earnings summary

Executive summary

• Revenue for Q2-2025 was $3.71M, down from $5.83M in Q2-2024, reflecting a strategic shift to AI-enabled products and away from lower-margin legacy offerings.

• SalesCloser AI, the virtual sales agent, became the fastest-growing product, reaching $1.55M ARR in August 2025, a fivefold increase since December 2024, with over 5,600 agents deployed.

• The company is focused on cost optimization and expects to return to positive Adjusted EBITDA in the second half of 2025.

Financial highlights

• Q2-2025 revenue: $3,710,437 (Q2-2024: $5,828,709); six-month revenue: $7,800,078 (2024: $11,878,972).

• Gross profit for Q2-2025: $2,527,282 (Q2-2024: $3,942,748); gross margin stable at 68%.

• Adjusted EBITDA for Q2-2025: -$228,116 (Q2-2024: $541,610); six-month Adjusted EBITDA: -$405,488 (2024: $831,914).

• Cash at period end: $606,084; net decrease in cash during the period: -$943,247.

Outlook and guidance

• Focus for 2025 is on profitable growth, driven by SalesCloser AI expansion and increased internal utilization to boost sales and margins.

• Management targets accelerated organic revenue growth, higher MRR, improved margins, and increased customer value.

• Return to positive Adjusted EBITDA expected in H2 2025, supported by cost optimization and a leaner operating model.