Wix.com (WIX) UBS Global Technology and AI Conference summary

Growth strategy and self-creators

• Self-creators remain central, contributing nearly two-thirds of revenue, with growth accelerating in Q3 and AI products driving improved conversion rates.

• Plans include launching a significant new product for self-creators next year, leveraging resources and technology from the partner-focused Studio platform.

• Growth drivers are increased conversion, AI tool integration, expanded business services, and periodic price increases, all without additional R&D investment or headcount growth over the next 12–24 months.

• Improved conversion rates reduce time to return (TTR), enabling higher marketing investment and compounding growth.

• The North Star is achieving double-digit top-line growth and a free cash flow margin around 35%, with a focus on profitability and sustainable expansion.

Partner business and Studio adoption

• Studio, launched a year ago, now accounts for 75% of new partner bookings and is driving significant adoption and engagement among agencies.

• Studio enables partners to manage clients more efficiently, with many building multiple sites and showing higher renewal rates than previous cohorts.

• Perception among agencies, especially larger ones, has improved, aided by targeted education and outreach at conferences.

• Studio is not replacing the core editor; partners can choose the best tool for each project, supporting both simple and complex needs.

• The SaaS revenue-sharing model is attracting agencies from WordPress, offering recurring revenue and a compelling business model.

AI innovation and product roadmap

• AI has been a focus since 2016, with a broad suite of proprietary tools for site creation, design, commerce, and marketing.

• The new AI website builder creates ready-to-publish sites via conversational prompts, streamlining the user journey.

• Over 30 AI business assistants have been launched, with more planned, targeting specific merchant needs and automating tasks.

• Monetized AI products are set to launch in early next year, with pricing models under evaluation, aiming to deliver high value to SMBs.