Yunji (YJ) Q2 2025 earnings summary

Executive summary

• Revenue for the first half of 2025 declined to RMB 158.3 million, down from RMB 233.8 million year-over-year, mainly due to soft consumer confidence and strategic product and supplier optimization.

• Strategic transformation focused on organic health, beauty, and wellness, with expansion in both online and offline user acquisition channels.

• Continued cost structure optimization and capital discipline aimed at supporting long-term sustainable growth.

• The repeat purchase rate for the twelve months ended June 30, 2025, was 71.0%.

Financial highlights

• Total revenue for H1 2025 was RMB 158.3 million, down from RMB 233.8 million year-over-year.

• Gross margin remained solid at 47.3% despite lower sales.

• Loss from operations increased to RMB 100.4 million from RMB 32.4 million year-over-year.

• Net loss was RMB 101.7 million, compared to RMB 8 million a year ago; adjusted net loss was RMB 101.5 million versus RMB 6.7 million.

• Cash and equivalents stood at RMB 217.1 million as of January 30, 2025, down from RMB 242.8 million at year-end 2024.

Outlook and guidance

• Management remains committed to financial discipline and profitability, with a focus on high-margin, high-retention categories and sustainable growth.

• Plans to improve gross margin, achieve break-even, and strengthen financial position.

• Continued focus on cost optimization, efficient capital allocation, and asset utilization to support sustainable growth.