Zapp Electric Vehicles Group (ZAPP) Emerging Growth Conference 2025 summary

Strategic vision and market opportunity

• Focus on electrifying personal urban mobility with a design-led approach and new management direction.

• Targeting global two-wheeler market, projected to grow from $118B in 2024 to $176B by 2032, with EV share expected to reach at least 30%.

• Initial sales efforts in the UK, with plans to expand to France, Southern Europe, and Southeast Asia.

• Asia represents the largest opportunity, with two-thirds of global two-wheeler sales and rising EV adoption.

• Product portfolio expansion aims to address diverse urban mobility needs and price points.

Product development and launch plans

• Limited production run of i300 Oxford Street Edition underway in the UK, with experiential marketing and test rides to drive demand.

• E-bike launch planned for 2026, i125 for Southeast Asia targeted for fiscal year 2027.

• New products designed for affordability and convenience, including removable batteries and compatibility with standard wall sockets.

• E-bike segment identified as high-growth, with more global sales than electric motorcycles and scooters combined.

• Product development accelerated by new hires with industry expertise.

Go-to-market and sales strategy

• Hybrid sales model: direct-to-consumer via e-commerce, online resellers, influencers, and retail partners.

• Retail partnerships established, including Selfridges in London, with plans for global retail expansion.

• Online ordering available for initial UK launch, with expansion to other markets as rollout continues.

• Focused experiential marketing through test rides and high-profile events to generate leads and convert sales.

• Inventory strategy is demand-driven, with production tailored to customer orders and market needs.