Zeta Global (ZETA) RBC Global Technology, Internet, Media & Telecommunications Conference summary

Addressing recent short report and transparency initiatives

• Plans to issue a comprehensive rebuttal and press release addressing false and misleading accusations, with further details to be shared at an investor event and a dedicated Q&A session hosted by William Blair.

• Upcoming investor day in early December will provide deep dives into data sourcing, consent practices, compliance, and regulatory adaptation.

• Emphasis on increased transparency, direct engagement with investors, and ongoing communication to restore confidence.

• No structural changes in business or customer relationships; only one customer paused briefly and quickly resumed.

• Continued focus on execution, with 13 straight quarters of beating estimates and five years of 20%+ revenue growth.

Business model, growth drivers, and market positioning

• Three main forces drive demand: vendor consolidation, generative AI adoption, and leveraging first-party data for personalization.

• Growth model targets 8–12% annual increase in scaled customers and ARPU, with recent ARPU growth far exceeding targets due to expanded wallet share and multi-channel adoption.

• Agency channel is a growing revenue source, with agencies awarding larger deals and higher price points.

• Land, expand, and extend strategy supported by investments in brand awareness and sales, with customer cohorts showing significant revenue growth over time.

• Only 1% of existing customers' marketing spend is currently captured, highlighting significant expansion potential.

Competitive differentiation and product strengths

• Positioned at the convergence of MarTech and AdTech, offering unified solutions across owned and paid media.

• CDP is a strategic entry point, enabling cross-sell opportunities and providing a competitive moat through proprietary data, identity graph, and omnichannel activation.

• Differentiation includes in-house digital ID, DSP, and deterministic measurement across channels, unlike competitors relying on third parties.

• Measurement and analytics are core, with advanced dashboards linking brand and demand, and the ability to measure complex channels like linear TV and sponsorships.

• Focus on solving the most complex data and measurement challenges, with ongoing evolution of the data cloud and intelligence solutions.