Card Factory
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Card Factory (CARD) investor relations material

Card Factory Trading update summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Trading update summary28 Jan, 2026

Trading performance

  • Profits are expected to be in line with revised guidance announced in December 2025.

  • Christmas trading met expectations despite challenging UK consumer conditions and lower high street footfall.

  • Total Group revenue for November and December 2025 grew by 4.3% year-on-year.

  • Store sales for the Christmas period declined by 0.8%, with like-for-like store revenue down 1.2%.

Year-to-date results and strategic progress

  • Group revenue for the eleven months to 31 December 2025 rose 7.3% to £541.6 million, aided by acquisitions.

  • Total store sales increased by 1.1% year-on-year, while like-for-like store sales were flat.

  • Acquired businesses, especially in North America and Ireland, performed as expected and contributed to revenue growth.

  • The 'Simplify and Scale' programme helped offset cost inflation.

Outlook and capital allocation

  • Adjusted profit before tax for FY26 is expected between £55 million and £60 million.

  • A progressive full-year dividend is anticipated, consistent with capital allocation policy.

  • Share purchase programme for employee schemes concluded at a cost of £5 million.

  • Board remains confident in long-term prospects and growth strategy.

Quantify acquired business revenue growth impact
Detail 'Simplify and Scale' cost mitigation impact
What underpins long-term confidence given UK outlook?
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Frequently asked questions

Card Factory plc designs and retails greeting cards, gifts, party supplies, and related accessories. The company operates a network of stores across the United Kingdom and also sells online. It offers products for everyday occasions and seasonal events. The company is headquartered in Wakefield, United Kingdom, and its shares are listed on the LSE.

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