CEO transition process is ongoing, with the supervisory board prioritizing a careful search.
Commitment to the EverGreen 2030 strategy remains strong, with focus on execution and operationalization.
Executive team is actively driving the strategy forward, emphasizing continuity.
Organic EBIT growth guidance for the year is set at 2%-6%, reflecting macroeconomic uncertainties and consumer sentiment.
Shift from single annual planning to dynamic, trigger event planning to better capture growth opportunities.
Markets are now segmented by growth potential and consumer lifecycle, moving away from a uniform approach.
Expansion of global brands beyond the flagship, with five brands identified for global management.
Introduction of an in-house digital marketing agency (Freddy AI) to enhance efficiency and growth.
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