Ipsos (IPS) investor relations material

Executive summary

• Revenue for 2025 reached EUR 2.525 billion, with organic growth of 0.6% and total growth of 3.4%.

• Operating margin was 12.3% (12.8% at constant scope), reflecting resilient profitability despite acquisition-related dilution.

• Major acquisitions (The BVA Family, infas) strengthened the European footprint but diluted margins.

• Strategic focus on digital expansion, AI, and global managed services to drive future growth.

• Leadership changes included a new CEO, Board President, and Chief Platforms and Technology Officer.

Financial highlights

• Gross margin was 67.8% (EUR 1,711 million), down from 68.7% in 2024, mainly due to acquisitions and higher data collection costs.

• Net profit attributable to the group was EUR 186.6 million; adjusted net profit was EUR 240.4 million.

• Free cash flow was EUR 181 million, close to the recent average but down from EUR 216 million in 2024.

• Net debt at EUR 219 million (up from EUR 57 million), debt/EBITDA at 0.5x, gross debt EUR 525 million.

• CapEx was EUR 78 million; cash position at year-end was EUR 318 million.

Outlook and guidance

• Organic growth targeted at 2%-3% for 2026, with average growth of 3%-4% for 2026-2028 and >5% by 2029-2030.

• Operating margin expected to remain at 2025 levels (~12.3%) in 2026, rising to 13.5% by 2028 and >14% after.

• Free cash flow guidance of EUR 1.4 billion over five years; capital allocation focused on acquisitions and tech investments.

• Shareholder return policy: 40%-50% of adjusted diluted EPS, including a EUR 100 million share buyback in 2026 and a proposed dividend of EUR 2.00 per share.