Jumia Technologies (JMIA) investor relations material

Market opportunity and macro trends

• Africa's e-commerce market is rapidly expanding, with sales projected to grow from $12bn in 2019 to $40bn by 2029, driven by the world's fastest-growing population and increasing internet penetration.

• Structural enablers include merchant digitization, improved logistics, fintech adoption, and micro-financing, supporting a multi-year adoption runway.

• Africa remains massively underpenetrated in e-commerce, offering significant headroom for growth compared to other global regions.

Business model and competitive positioning

• Operates a scalable, pan-African platform with an asset-light logistics model, deep local and cross-border supply, and a repeatable playbook by country.

• Holds a leadership position as Africa's only scaled and listed e-commerce platform, present in nine countries with a $1.3bn market cap as of November 2025.

• Competitive advantages include solving Africa-specific challenges: affordability, logistics, payment digitization, and trust, with a strong first-mover advantage.

Operational execution and turnaround

• Shifted from a growth-first to a disciplined, profitability-focused strategy, exiting unprofitable markets and verticals, and optimizing costs.

• Enhanced value proposition for Africa's lower-middle class, expanding reach beyond capital cities and increasing access to international suppliers.

• Operational efficiencies have led to lower fulfillment and marketing expenses per order, reduced cash burn, and improved contribution margins.