Kits Eyecare (KITS) investor relations material

Company history and strategy

• Founded in 2018 by experienced leaders in optical and e-commerce, leveraging prior success in the industry.

• Achieved CAD 200 million in revenue within eight years, with profitability at 5.8% last year.

• Focused on disrupting a traditionally slow-moving optical market, capitalizing on millennial consumer trends and timing.

• Growth trajectory outpaces predecessor, reaching similar revenue in half the time.

Business model evolution and growth drivers

• Started with contact lenses to build a recurring customer base, then expanded into glasses.

• Built a vertically integrated lab before launching glasses, enabling cost control and rapid fulfillment.

• Glasses now represent a key growth driver, with significant investment already made in manufacturing capacity.

• Focus is shifting to scaling brand awareness and customer acquisition.

Customer acquisition and retention

• Core customer is the millennial, accustomed to online shopping and high convenience.

• Customer acquisition has become more targeted, focusing on high-value, recurring buyers.

• Lifetime value (LTV) of new cohorts has increased from CAD 150 in 2021 to over CAD 450.

• Repeat customers account for 60%-65% of annual revenue.