Revenue surpassed SEK 10 billion for the first time, driven by organic growth and the acquisition of Cotton Classics, despite significant currency headwinds and volatile market conditions.
Growth was reported across all business segments and sales channels, with both organic and acquisition-driven expansion.
CEO and management remain optimistic about future growth, citing strong brand performance, market share gains, and ongoing investments.
Profitability was maintained, though operating profit and net income declined year-over-year due to non-recurring costs, high investment levels, and currency effects.
Full-year net sales reached SEK 10,019 million, up 5.1% year-over-year, with 9.5% local currency growth.
Q4 net sales were SEK 3,145 million, up 11.2% year-over-year; Q4 operating profit was SEK 435 million (13.8% margin).
Full-year operating profit was SEK 1,141 million (down from SEK 1,262 million), with an operating margin of 11.4% (13.2%).
Net result for the year was SEK 783 million, or SEK 5.90 per share.
Gross profit margin for the year was 49.0% (49.4%); Q4 margin was 48.5% (50.0%).
Management targets 10–20% annual growth over an economic cycle, with 5–10% organic growth and a 20% operating margin.
Continued investments in IT, ERP, automation, and new fulfillment centers are planned through 2026, with cost levels similar to 2025.
Marketing and legal costs are expected to normalize, with no major legal expenses planned for 2026.
Inventory levels increased to support anticipated growth and new warehouse launches.
Dividend proposal of SEK 3.00 per share, corresponding to 51% of net profit, to be paid in two installments.
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