Nokian Tyres (TYRES) investor relations material

Strategic vision and business positioning

• Focus on sustainable, value-driven growth with a lower risk profile and greater flexibility.

• Reinforcement of leadership in winter, all-season, and forestry tire segments, with expansion in agricultural tires.

• 3% of annual revenues invested in innovation to maintain a strong specialist position in winter and all-season tires.

• Premium positioning in Nordics and North America, targeting global benchmark status.

Product innovation and technology

• Hakkapeliitta 01 is the world's first studded winter tire with On-Demand Grip and adaptive base technology, automatically adapting to temperature changes.

• Features Double Action Stud Technology and a three-layer adaptive base that stiffens in cold for better ice grip and softens on dry roads for reduced wear.

• Achieves up to 30% less road wear, 10% better ice grip, 5% better wet grip, and 1 dB lower interior noise compared to previous models.

• SilentDrive technology in 24 sizes lowers cabin noise; all 124 sizes are EV-ready.

• Tread compound includes renewable materials such as natural rubber, bio resin, and bio-based oils.

Testing, compliance, and customer benefits

• Developed and tested at the Ivalo Test Center in Finland, leveraging decades of expertise.

• Robotic precision in stud installation and comprehensive quality checks ensure performance.

• Winter Safety Indicator and Info Field features enhance user experience and safety.

• Adaptive base technology provides immediate grip even when starting from a warm garage.

• Tire is compliant with Traficom regulations and ISO/SFS standardized wear tests, meeting and exceeding new regulations for studded tires by 2027.