The Smarter Web Company (SWC) investor relations material

Business overview and strategy

• Specializes in bespoke, mobile-friendly web design for SMEs, with over 250 clients and 30% recurring revenue as of 2024.

• Implemented a Bitcoin treasury strategy in 2025, accumulating 2,692 BTC and raising ~£225 million for Bitcoin purchases.

• Achieved the highest share price performance among UK public equities >£50m in 2025, with a +1,200% increase.

• Uplisted from Aquis to the London Stock Exchange within 9 months of IPO.

• Aims to become one of the largest UK public companies, targeting FTSE 250 and FTSE 100 inclusion over 10 years.

Bitcoin treasury strategy

• Holds the largest Bitcoin treasury among UK public companies and ranks 29th globally.

• Bitcoin is considered the preferred treasury asset due to its finite supply and potential for appreciation.

• Treasury strategy leverages capital markets to accumulate Bitcoin and increase Bitcoin per share.

• The company’s Bitcoin holdings expose it to high volatility and unregulated market risks, but management views this as an innovative store of value.

• UK’s regulatory environment and structural barriers to direct Bitcoin ownership make the treasury model attractive for investors.

Growth and acquisition plans

• Pursues organic growth by expanding its client base, improving product offerings, and integrating AI efficiency tools.

• Acquisition strategy targets businesses with strong operating cash flows and strategic fit, using a mix of stock and cash for deals.

• Acquisitions are structured to minimize dilution and maximize recurring revenue, with earn-outs to retain management teams.

• Balance sheet strength from Bitcoin holdings supports acquisition funding and future business expansion.