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Zapp Electric Vehicles Group (ZAPP) investor relations material
Zapp Electric Vehicles Group Small Cap Growth Virtual Investor Conference 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Market opportunity and industry trends
Urban congestion drives demand for two-wheelers, with global sales expected to grow from $118B in 2024 to $176B by 2032, and EV share projected to rise by at least 30% in that period.
E-bikes represent a high-growth segment, with more units sold globally than electric motorcycles and scooters combined.
Asia accounts for about 60% of global two-wheeler sales, with government policies in markets like Vietnam accelerating EV adoption.
European markets, especially France and the UK, are initial targets due to high EV penetration and supportive legislation.
Urban riders prioritize affordability, flexible charging, and design, shaping product development and market entry strategies.
Product strategy and development
The i300, a design-award-winning electric scooter, is in limited production in the UK, featuring portable batteries chargeable from standard outlets.
Plans include launching a more affordable i125 for Asian markets and an e-bike for urban mobility, with the e-bike and expanded i300 sales targeted for 2026 and i125 for 2027.
The product portfolio is structured for a range of price points: i300 at £6,000, i125 at £4,000, and e-bike at £2,000.
Design-led approach aims to differentiate through aesthetics, ride quality, and flexible battery solutions.
The "Factory-in-a-Box" concept allows for cost-effective facility setup, supporting scalable production.
Go-to-market and sales model
Hybrid sales model combines direct-to-consumer e-commerce, online resellers, influencers, and retail partnerships, such as Selfridges in London.
Experiential marketing, including test rides and high-profile events, is prioritized to drive demand.
Expansion into Asia will leverage local assembly and supplier partnerships to maximize profitability and market proximity.
Regulatory approvals are in place for the i300 in the EU, supporting broader European rollout.
Target customers are urban dwellers seeking design, convenience, and flexible charging for short city rides.
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