Booking Holdings (BKNG) Investor presentation summary

Strategic vision and growth initiatives

• Focused on making travel easier and more personal through the Connected Trip vision, leveraging AI and data to enhance user experience and operational efficiency.

• Pursuing long-term growth via traveler acquisition, supply diversification, AI, payments/fintech, and localization.

• Targeting 8% annual growth in gross bookings and revenue, and 15% in adjusted EPS, driven by secular travel market trends and digital penetration.

• Building differentiation through loyalty programs, mobile app, and vertical-specific AI agents.

• Driving savings and efficiencies via transformation programs, increased direct bookings, and AI-powered operational improvements.

Market opportunity and supply expansion

• Global travel market exceeds $3 trillion, with accommodations representing a $989 billion segment and online penetration rising to 69% in 2024.

• Marketplace offers over 32 million listings and 4.4 million properties as of September 2025, with alternative accommodations growing faster than total room nights.

• Room nights booked reached 1.2 billion in the last twelve months, representing about 1 in 10 bookable room nights with existing partners.

• Flights offering expanded rapidly, with 49 million tickets booked in 2024 and strong YoY growth, now live in over 55 countries.

Customer value proposition and loyalty

• Direct B2C room nights in the mid-60% range, with mobile app bookings in the mid-50% range, reflecting strong customer engagement.

• Genius loyalty program delivers tiered discounts, free upgrades, and priority support, with over 30% of active travelers participating.

• Suppliers benefit from access to a loyal customer base, integrated solutions, and AI-powered tools for onboarding and guest interactions.