Booking Holdings (BKNG) Investor presentation summary

Strategic vision and growth initiatives

• Focused on making travel planning, booking, and experiences easier and more personal through data and AI technology, with a vision for a seamless Connected Trip across accommodations, flights, dining, attractions, and transportation.

• Growth driven by expanding traveler acquisition, supply diversification, AI, payments/FinTech, and localization, targeting 8% annual growth in gross bookings and revenue, and 15% in adjusted EPS.

• Near- and long-term growth drivers include increasing online penetration, expanding the travel market, diversifying supply, enhancing customer value, and driving operational efficiencies.

Market opportunity and supply expansion

• The global travel market exceeds $3 trillion, with accommodations representing a $989 billion segment and online penetration rising to 69% in 2024.

• Booking.com reported 32 million listings and 4.4 million properties as of December 2025, with alternative accommodations (AA) listings growing 8% YoY and AA properties up 11% YoY.

• Room nights booked in 2025 reached 1.2 billion, representing about 1 in 10 bookable room nights with existing partners.

• Airline tickets booked in 2025 were 68 million, a 9.1x increase from 2019, with strong YoY growth and flight offerings live in over 55 countries.

Customer value proposition and loyalty

• Direct B2C room nights mix was in the mid-60% range in 2025, with mobile app bookings in the mid-50% range.

• Genius loyalty program participation increased, with high 50% mix in 2025 and over 30% of active travelers, offering discounts, upgrades, and priority support.

• Marketplace model provides value to both travelers and suppliers through pricing, selection, integrated solutions, and AI-powered offerings.