British American Tobacco (BATS) Trading Update summary
Event summary combining transcript, slides, and related documents.
Trading Update summary
18 Nov, 2025Financial performance and guidance
Year-to-date revenue is slightly ahead of previous guidance, with full-year revenue growth now expected at 1–2% and adjusted profit from operations (APFO) growth at 1.5–2.5% for 2025, weighted to H2.
U.S. business is returning to revenue and profit growth in both H1 and FY25, driven by improved combustibles and strong modern oral performance, particularly from Velo Plus.
Modern Oral segment, led by Velo, shows robust global growth, with Velo Plus achieving triple-digit revenue growth and significant market share gains in the U.S.
Group revenue and APFO growth are impacted by regulatory and tax headwinds in Bangladesh and Australia, expected to reduce 2025 growth by around 1% and 2% respectively.
Strong cash generation supports increased share buybacks to GBP 1.1 billion in 2025, progressive dividend, and deleveraging to a 2–2.5x net debt/EBITDA target by end 2026.
Regional and category performance
U.S. combustibles volume and value share are up, with strong gains from Natural American Spirit and Lucky Strike, especially outside the deep discount segment.
AME region shows resilient combustibles performance, led by Brazil, Turkey, and Romania, while APAC faces headwinds from regulatory changes in Bangladesh and Australia.
Velo's global volume share in Modern Oral rose by 350bps to 29.7% in top markets, with strong leadership in AME and robust performance in Scandinavia, UK, and Poland.
Vapor revenue is expected to decline by mid-teens in H1 due to illicit trade and focus on profit pools, but new product rollouts like Vuse Ultra are anticipated to drive H2 recovery.
New category revenue growth is expected to accelerate to mid-single digits for the full year, mainly from innovation rollouts in H2, with double-digit growth when excluding U.S. and Canada Vapour markets.
Operational efficiency and capital allocation
Operating cash flow conversion is expected to exceed 90% in 2025, reflecting strong cash discipline.
Interest expense guidance remains at GBP 1.8 billion, reflecting refinancing costs and recent ITC stake sale timing.
Gross capital expenditure for 2025 is projected at approximately £650 million.
Partial monetization of the ITC stake has increased financial flexibility.
Capital allocation remains balanced, with a focus on progressive dividends and sustainable share buybacks.
Latest events from British American Tobacco
- Accelerating smokeless transformation and U.S. growth through innovation and regulatory action.BATS
Consumer Analyst Group of New York Conference (CAGNY) 202619 Feb 2026 - 2025 results hit top guidance, led by Modern Oral growth and strong U.S. and AME performance.BATS
H2 202512 Feb 2026 - New Category growth and innovation offset U.S. headwinds, supporting full-year guidance.BATS
H1 20243 Feb 2026 - Guidance reaffirmed as new categories and innovation drive H2 acceleration and cash returns.BATS
Trading Update31 Jan 2026 - Accelerating innovation and smokeless growth, with robust financials and U.S. market stabilization.BATS
21st Annual dbAccess Global Consumer Conference 202431 Jan 2026 - Accelerates smokeless transformation, targeting >50% revenue from new categories by 2035.BATS
CMD 202419 Jan 2026 - On track for guidance with innovation, new category growth, and strong cash generation.BATS
Trading Update11 Jan 2026 - New category growth and cost discipline offset regulatory and illicit trade headwinds in 2024.BATS
H2 20248 Jan 2026 - FY25 outlook reaffirmed with growth, strong U.S. momentum, and a £1.3bn FY26 share buy-back.BATS
Trading Update9 Dec 2025