Cinemark (CNK) 34th Annual Media, Internet & Telecom Conference summary

Industry outlook and box office trends

• Strong consumer demand for theatrical moviegoing continues, with studios supporting theatrical releases and a robust slate expected through 2026.

• Wide releases are projected to approach or exceed pre-pandemic levels, though box office performance will depend on content resonance.

• Ongoing discussions with studios aim to optimize the release calendar and spread film releases more evenly throughout the year, though some crowding is expected in summer and holiday periods.

• Market share gains have been driven by investments in guest experience, showtime optimization, marketing, and loyalty programs, but may normalize as the slate diversifies.

Theatrical window and content strategy

• The theatrical window has become more flexible post-pandemic, but a 45-day window is seen as optimal for most films to maximize value and avoid consumer confusion.

• Shortened windows may impede attendance recovery, especially for casual moviegoers and smaller films.

• Alternative content, including anime, foreign titles, and concert films, has contributed over 10% of box office revenues for three years and is seen as a growth area.

• Localized knowledge and targeted marketing are key to capitalizing on alternative content, though demand varies by market.

Revenue drivers and pricing strategies

• Average ticket price (ATP) has grown at a 4% CAGR over three years, with further modest growth expected, driven by strategic pricing and premium formats.

• Premium formats such as XD, D-BOX, ScreenX, and IMAX are expanding in response to consumer preferences.

• Concession per cap has grown at a 6% CAGR, with mid-single digit growth targeted for 2026 through pricing, product mix, and enhanced food and beverage offerings.

• AI and machine learning are leveraged for pricing optimization across tickets and concessions.