Cinemark (CNK) The 38th Annual Roth Conference summary

Box office outlook and industry trends

• Domestic box office is up 20% year-over-year, with momentum expected to continue into 2026, driven by a robust and diverse film slate including major family titles and strong action/horror offerings.

• Independent studios are increasing their output, filling gaps and providing diverse content that supports consistent wide releases and consumer appeal.

• Theatrical windows are lengthening, with Universal expanding from 17 to 45 days, reflecting industry recognition of the value of exclusive theatrical runs.

• Netflix is showing a growing appreciation for theatrical distribution, though consistent participation remains to be seen.

Premium experiences and customer engagement

• Post-pandemic, consumers are opting for premium experiences, leading to record revenues in premium formats and concessions in 2025.

• Capital expenditures are being allocated to enhance premium amenities, aiming to make every visit feel differentiated and valuable.

• The Movie Club subscription program now accounts for 30% of admissions revenue, with 1.45 million members who show higher frequency and spend.

• New Movie Club features include a Platinum tier, premium screen upgrades, social badges, and early access screenings to deepen engagement.

Concessions, merchandise, and innovation

• Per capita concession sales in 2025 are up over 50% from 2019, driven by expanded offerings, improved throughput, and mobile ordering.

• Merchandise has become a significant growth driver, boosting both concession sales and box office through viral campaigns.

• AI and machine learning are being used to optimize pricing, showtimes, and marketing, with generative AI seen as a future growth lever.