Creative Realities (CREX) 17th Annual LD Micro Main Event Conference summary

Business overview and market position

• Provides digital engagement solutions, powering screens in major retail, QSR, convenience, and automotive spaces.

• Major clients include Best Buy, Verizon, Macy's, 7-Eleven, Chanel, Stellantis, and Panera Bread, with long-term relationships spanning up to 22 years.

• Installs 1–3 new 7-Eleven locations daily, with over 4,000 completed and 11,000 more to go in the U.S. alone.

• Recognized as a top-four global provider in digital engagement, especially in stadiums and arenas.

• Owns four proprietary content management platforms, with two considered industry-leading and purpose-built for QSR and retail.

Revenue model and financial performance

• Generates revenue from hardware sales, services, and recurring SaaS, with recurring revenue now about 33% of total.

• SaaS revenue projected to reach $20 million this year, up from less than $500,000 in 2015.

• Achieved four to five consecutive quarters of record year-over-year growth, gross margin, and profitability.

• Adjusted EBITDA has grown to $7–7.5 million, with margins expected to reach 15% by year-end.

• Net debt reduced by half since 2022, now around $10 million, after refinancing and acquisition activity.

Growth strategy and expansion plans

• Organic growth rates exceed 20%, about double the industry average of 11–13%.

• Recently expanded into Mexico, with expectations for meaningful returns in 1–2 years.

• Near-term vision is to scale to $150 million in revenue and manage one million screens globally within a few years.

• Actively seeks M&A opportunities in existing verticals, aiming to leverage platform scale and drive EBITDA growth.

• Industry consolidation anticipated, with potential for further acquisitions and increased market share.