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Creative Realities (CREX) Q2 2024 earnings summary

Event summary combining transcript, slides, and related documents.

Logotype for Creative Realities Inc

Q2 2024 earnings summary

1 Feb, 2026

Executive summary

  • Achieved record Q2 2024 revenue of $13.1 million, up 43% year-over-year, marking the fourth consecutive quarter of record revenues, driven by strong hardware and services growth.

  • Gross profit reached $6.8 million, with gross margin improving to 51.8% from 46.7% in Q2 2023, reflecting economies of scale and cost efficiencies.

  • Adjusted EBITDA was $1.5 million, up from $0.3 million in Q2 2023.

  • Net loss narrowed to $615,000 in Q2 2024 from $1.4 million in Q2 2023, with operating income of $592,000 versus a loss last year.

  • Annual recurring revenue (ARR) hit $18 million, with a target to reach $20 million by year-end.

Financial highlights

  • Q2 2024 hardware revenue grew 46% year-over-year to $5.0 million; services revenue rose 40% to $8.1 million.

  • Gross and net debt reduced to $13.8 million and $9.8 million, respectively, from $15.1 million and $12.2 million at the start of the year.

  • Cash on hand was $4.1 million at quarter-end, up from $2.9 million at the end of 2023.

  • Operating expenses for the quarter were $6.2 million, with no material changes expected for the remainder of the year.

  • Interest expense declined 35% year-over-year in Q2 2024 due to refinancing.

Outlook and guidance

  • Expects to exceed prior year quarterly revenue by 20%-40% each quarter for the remainder of 2024.

  • Management anticipates further gross margin expansion as revenue grows faster than associated costs.

  • ARR projected to reach $20 million by year-end, supporting visibility into future growth and profitability.

  • Both Q3 and Q4 anticipated to be strong, with Q3 benefiting from fewer construction/weather delays and Q4 potentially offsetting seasonal slowdowns with year-end budget spending.

  • General and administrative costs are expected to decrease in 2025 as legacy systems are sunset.

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