Genius Sports (GENI) Status update summary

Vision for sports media and fan engagement

• Emphasis on the importance of timing and live moments in sports for meaningful fan engagement.

• Mission to become the operating system of modern sport by integrating real-time data and deep fan intelligence.

• Launch of the Genius Moment Engine to connect live sports, fan data, and ad activation in real time.

• Integration of fan intelligence directly into ad tech and publisher ecosystems as core infrastructure.

Technology and data-driven solutions

• Genius Moment Engine uses official live signals, predictive models, and the Genius Fan Graph for precise audience targeting.

• Optical tracking and predictive analytics cover major leagues, enabling detection and prediction of key moments.

• Fan Graph leverages deterministic, transaction-based data from 250 million U.S. consumers for unmatched audience insights.

• Partnerships with major SSPs, publishers, and Publicis expand reach and integration of the Moment Engine.

New buying models and campaign activation

• Genius Moments packages allow brands to activate around specific in-game moments, rivalries, and record chases.

• Packages are structured with deal IDs for seamless integration into existing buying platforms.

• Dynamic Creative Optimization and Fan Graph enable personalized, relevant messaging at scale.

• Augmentation packages with NBC, NBA, Univision, and Pac-12 deliver enhanced brand recall and purchase intent.