Haleon (HLN) Fireside Chat summary

Introduction and agenda

• The session introduced the Chief Marketing Officer, focusing on marketing and brand activation strategies.

Background and experience of the speaker

• Nearly 30 years of experience in advertising, marketing, sales, and general management.

• Held local, regional, and global roles, including 25 years at Unilever and EVP of Personal Care in North America.

• Joined GSK in 2018 before the demerger and played a key role in establishing the standalone consumer health company.

Current industry trends

• Consumers are increasingly proactive about health, seeking information and solutions for healthy aging.

• Aging population trend: by 2030, one in six people will be 60+, driving demand for supplements.

• Growing desire for shared brand experiences, especially via social media and gaming.