Huize Holding (HUIZ) Emerging Growth Conference 72 summary

Business overview and evolution

• Pioneered digital insurance distribution in China, connecting consumers and insurers via a digital platform.

• Transitioned from a simple comparison website to a social media-driven, content marketing platform since 2015.

• Scaled business to become the top independent online life and health insurance distributor in China by gross written premiums.

• Expanded internationally, entering Hong Kong in late 2023 and targeting Southeast Asia for further growth.

• Team combines international and local insurance expertise, supporting innovation and expansion.

Business model and operations

• Operates direct-to-consumer, B2B2C, and B2A2C models, leveraging web, mobile, and social media channels.

• Collaborates with over 120 insurance companies and 10,000 distribution partners in China and Hong Kong.

• B2A2C platform enables independent financial advisors to sell insurance, with significant growth potential in China.

• Focuses on high-value life and health products, with an average ticket size of $600.

• Customer base is young (average age 34), mainly from affluent regions, with 9.3 million policyholders.

Technology and innovation

• Invested $15 million in AI solutions over two years, developing in-house models for customer service and product comparison.

• AI tools are being extended to external agents, boosting productivity and operating leverage.

• Employee productivity increased from CNY 1.7 million in 2019 to CNY 5.2 million in 2023.

• High persistency ratios (95% at 13 and 25 months) reflect quality and customer retention.

• Co-develops exclusive products with leading insurers using proprietary data analytics.