Lanvin Group (LANV) Q2 2025 earnings summary

Executive summary

• Persistent global macroeconomic and geopolitical headwinds, sector softness, and creative transitions led to a 22% revenue decline in H1 2025, with St. John showing resilience in North America.

• Strong cost discipline and retail footprint optimization delivered visible improvements in Q2, supporting operational resilience.

• Strategic focus on long-term growth through new creative leadership, operational efficiency, and targeted marketing.

Financial highlights

• H1 2025 revenue was €133 million, down 22% year-on-year, with DTC down 23% and wholesale down 22%.

• Gross profit margin declined to 54%, mainly due to prior season inventory sell-through and product mix changes.

• Contribution profit margin decreased by 7 percentage points; adjusted EBITDA margin fell by 14 percentage points to -38.9%.

• Net loss for H1 2025 was €87 million, compared to €69 million in H1 2024.

• Sequential improvement in Q2, with Lanvin and Sergio Rossi D2C revenue up 46% and 16% quarter-over-quarter.

Outlook and guidance

• New creative leadership at Lanvin and Sergio Rossi expected to drive brand enhancement and growth in H2 2025.

• Focus on cost efficiencies, marketing optimization, and brand investment to improve margins.

• Anticipated launches and marketing campaigns for Lanvin and Sergio Rossi to inject renewed momentum.

• Continued focus on disciplined working capital management and targeted marketing to boost traffic and conversion.

• Ongoing market challenges expected in H2 2025, but strategic initiatives aim to optimize retail footprint and operational efficiency.