Lanvin Group (LANV) Water Tower Research Consumer Products Virtual Investor Conference 2024 summary

Strategic platform and brand development

• Built a portfolio of five iconic luxury brands since 2017, focusing on global luxury consumption growth, especially in Asia-Pacific.

• Brands include St. John, Caruso, Lanvin, Wolford, and Sergio Rossi, covering ready-to-wear, accessories, and skinwear.

• Headquarters in Shanghai, with a strategy to blend European heritage brands with Asian market growth.

• Cross-brand manufacturing and collaboration drive product innovation and operational synergies.

• De-SPAC transaction in 2022 enabled public listing and further expansion.

Geographic expansion and market focus

• Europe currently accounts for just under 50% of revenue, North America 35%, and the rest from Asia-Pacific.

• Plans to expand North American presence, accelerate growth in APAC, and maintain European market share.

• Middle East identified as a new growth region, with the first boutique opened in Riyadh in 2022.

• Significant opportunity for boutique expansion in major U.S. cities and further penetration in California and Texas.

• Store economics have improved, supporting accelerated expansion plans.

Omni-channel and direct-to-consumer strategy

• Focused on tactical digital marketing and building regional e-commerce platforms.

• Centralized U.S. digital platform and warehouse improved logistics and e-commerce growth.

• E-commerce sales for Lanvin grew from €800,000 in 2018 to over €20 million last year.

• 60% of business is DTC (including e-commerce), with plans to increase this share.

• Wholesale remains important for marketing and distribution, but DTC is higher margin.