Mama's Creations (MAMA) 27th Annual ICR Conference 2025 summary

Industry trends and market opportunity

• Deli prepared foods is a $40 billion, highly fragmented market with increasing shelf space and no clear market leader.

• Consumers are shifting toward fresh, clean, easy-to-prepare meals, driving a generational change in deli purchasing habits.

• Retailers seek low-labor solutions as in-store preparation becomes less viable, especially post-COVID.

• The business is the only publicly traded deli company on a U.S. exchange, aiming to consolidate the category.

• All 330 million Americans are considered potential customers due to the broad appeal of deli offerings.

Differentiated strategy and brand positioning

• The brand leverages a personal, authentic story with Dan Mancini, resonating with both buyers and consumers.

• Focus on quality, transparency, and simple ingredients, such as six-ingredient meatballs and clean grilled chicken.

• Offers a full range of deli products, including proteins, salads, olives, and sandwiches, with plans to expand into new categories.

• M&A is a core strategy, targeting both organic and inorganic growth to become a one-stop shop.

• Innovation is selective, focusing on incremental consumers, channels, and occasions rather than just new products.

Operational improvements and expansion

• End-to-end control of R&D, QA, and production, with two facilities in NY and NJ and national distribution.

• Recent automation and facility expansion have doubled chicken processing capacity and improved safety.

• Margins improved from 12% to nearly 30%, with construction and commodity challenges now resolved.

• Cost management includes in-house chicken trimming, commodity contracts, and reduced overtime.

• Distribution expanded to Walmart, with a goal to add one major retailer per year.