Newsmax (NMAX) Investor Presentation summary

Market position and growth

• Achieved status as the 4th highest-rated cable news channel in the U.S., reaching nearly 60 million homes and experiencing a 50% increase in total audience in Q1 2025 compared to the previous year.

• Completed a $75 million IPO in 2025 after raising $225 million privately, with shares trading under NMAX on the NYSE and an opening market cap of $1.2 billion.

• Revenue grew over 300% from $42 million in 2019 to $171 million in 2024, with consistent year-over-year increases.

• Record viewership in Q1 2025, with 33 million Americans tuning in and a 63% increase in the key A35-64 demographic.

• Recognized as one of the top 12 news brands in the U.S. by a 2024 Reuters Institute study.

Business model and revenue streams

• Operates with multiple revenue streams: TV advertising and license fees, digital advertising, subscriptions, and e-commerce.

• TV revenue reached $131 million in 2024, while digital revenue was $40 million.

• Digital segment includes online advertising, paid newsletters, magazines, and e-commerce through subsidiaries like Medix Select and Humanix Books.

• Ad sales for TV grew 450% from $14.6M in 2020 to $80M in 2024; digital ad sales rose 73% to $20M in the same period.

• Attracts major national advertisers and leverages cross-promotion across platforms.

Platform reach and audience engagement

• Reaches 56 million homes via pay TV and 100 million homes with its free Newsmax2 channel.

• 33 million regular TV viewers, 15 million OTT streaming audience, and 7+ million web visitors.

• 16 million app downloads, 10+ million push notification subscribers, and 2.5+ million SMS subscribers.

• Over 280,000 paid Newsmax+ subscribers and 272,000 paid magazine and publication subscribers.

• 19.5 million combined social media followers across platforms like Facebook, X, YouTube, and Instagram.