Newsmax (NMAX) Registration Filing summary

Company overview and business model

• Operates as a holding company with 100% ownership of Newsmax Media and six wholly-owned subsidiaries focused on broadcasting, publishing, insurance, health, and media strategies.

• Generates revenue from digital, linear, and OTT TV advertising, online and print subscriptions, cable license fees, and streaming.

• Newsmax Media's content targets audiences aged 45 and older, with a focus on politics, health, finance, and lifestyle.

• Newsmax is the fourth highest-rated cable news network in the US, with significant year-over-year viewership growth, especially among adults aged 35-64.

Financial performance and metrics

• Completed an IPO of 7,500,000 shares of Class B Common Stock at $10.00 per share, raising $75 million in gross proceeds.

• Private placement of Series B Preferred Stock in February 2025 raised approximately $207 million in net proceeds.

• As of May 21, 2025, 89,427,967 shares of Class B Common Stock were outstanding.

Use of proceeds and capital allocation

• May receive up to $1.2 billion in gross proceeds from sales of Class B Common Stock to the selling stockholder under a standby equity purchase agreement.

• Proceeds are expected to be used for working capital and general corporate purposes, with management retaining broad discretion over allocation.