Prenetics Global (PRE) The 38th Annual Roth Conference summary

Panel introductions and company backgrounds

• Panel featured leaders from consumer health, wellness, and sustainability brands, each with unique influencer strategies.

• Companies represented included a fast-growing supplement brand, a science-driven wellness company, a sustainable bottled water brand, and a global recovery technology firm.

• Emphasis was placed on authenticity, science, and product efficacy as core brand values.

Influencer and celebrity partnership strategies

• Authenticity is critical: influencers must be genuine users before becoming ambassadors or investors.

• Equity and investment are often required from celebrity partners, aligning incentives for long-term engagement.

• Multi-celebrity strategies add credibility, but brands avoid over-reliance on a single figure.

• Relationships and personal connections drive successful partnerships, not just financial arrangements.

Measuring impact and structuring deals

• Data-driven tracking of influencer ROI is standard, especially for micro-influencers, using codes and engagement metrics.

• Larger ambassador deals are structured for multi-year terms to ensure authenticity and sustained impact.

• Most compensation for major partners is tied to company exit events, not upfront payments.