Roblox (RBLX) Roblox Developers Conference summary

Key milestones and growth

• Daily active users grew 21% YoY, with double-digit growth in all regions and 58% of users now 13+ years old.

• Creator community earned over $800M in the past 12 months, up 18% YoY, with top creators seeing rapid growth.

• Platform reached 79.5M daily users and aims for 10% of global gaming content, targeting 300M DAU.

• Over 280B visits and 65B hours of engagement in the last year, with 1.5B+ visits for top games.

• Marketplace and avatar creator earnings up 61% YoY, with 4,800 new creators joining in June.

Product and technology innovation

• Launched and expanded voice chat, facial animation, and chat features, with 3.8M daily active voice users.

• Announced Roblox Party for seamless group play, with API support for developers, launching soon.

• Rolled out Captures API and Video API for sharing in-experience moments, with 360M screenshots taken monthly.

• AI-powered tools like Code Assist, Material Generator, and a new 3D foundation model to accelerate creation.

• Performance improvements: app launch time reduced, crash rates down, and dynamic occlusion culling rolling out.

Ecosystem and business expansion

• Creator Affiliate Program to reward off-platform user acquisition, rolling out to all in 2025.

• New paid access economics: up to 70% rev share for higher-priced experiences, paid in fiat currency.

• Shopify partnership enables creators to sell physical goods directly in experiences.

• Immersive ads and video ads now available, with 3,000+ creators earning Robux from ads.

• Brand partnerships doubled to 400+, with major activations from Warner Music, Lamborghini, Adidas, and more.