Sonetel (SONE) Q2 2025 earnings summary

Executive summary

• Revenue grew by 33% year-over-year to 15.7 MSEK for January–June 2025, with strong growth in customer base and recurring revenues.

• EBITDA more than doubled to 5.8 MSEK, and operating income turned positive at 1.8 MSEK from -1.1 MSEK.

• Net income before tax improved to 1.3 MSEK from -2.3 MSEK, and cash flow from operations rose to 5.0 MSEK.

• Active subscription customers increased by 49% to 29,068, and ARR grew by 27% to 26.1 MSEK.

• Major AI-driven transformation improved efficiency and scalability, with AI now automating 75% of customer interactions.

Financial highlights

• Gross margin increased to 78% from 74% year-over-year.

• SaaS Rule of 40 index reached 70%, indicating strong balance between growth and profitability.

• Cash position at period end was 1.2 MSEK, up from 0.3 MSEK.

• Customer acquisition cost (CAC) dropped to 137 SEK from 170 SEK, with payback time under one month.

• Premium and Business customers grew by 84%, now representing 38% of service revenues.

Outlook and guidance

• Sustained high inflow of new customers, about three times higher than the same period last year, is expected to drive continued ARR and revenue growth.

• Ongoing investments in AI and new mobile apps aim to further improve customer experience and operational efficiency.

• Focus remains on increasing conversion to higher-value plans and reducing churn.