Taboola.com (TBLA) UBS Global Technology and AI Conference summary

Business overview and competitive landscape

• Operates as a discovery engine, connecting advertisers with consumers and helping publishers surface and personalize content.

• Maintains long-term exclusive agreements with publishers, averaging over three years.

• Competes with companies like Outbrain, Chartbeat, Google, and Facebook across different business segments.

• Offers a one-stop shop for advertisers to reach 600 million daily active users globally on the open internet.

Yahoo partnership and growth strategy

• Signed a 30-year agreement to power native advertising across all Yahoo properties, completed initial integration in June.

• Transitioned Yahoo's native ad business and advertiser relationships to its platform, driving 25%+ ex-TAC growth and doubling EBITDA and free cash flow.

• Focus now is on growing advertiser budgets and demonstrating superior technology to increase spend on both Yahoo and broader network.

• Sees $1 billion+ revenue potential from the Yahoo deal, with ongoing efforts to expand advertiser engagement and yield.

Evolving ad inventory and new partnerships

• Transitioning from bottom-of-article placements to more prominent positions like homepages and section fronts.

• Announced partnerships with Apple News and Apple Stocks to power native and performance advertising in multiple global markets.

• Launched AI-driven products like Homepage For You, increasing homepage engagement by 40%.

• Attracting larger advertisers and opening new conversations with brands like Hulu, Verizon, and Samsung.