Vivid Seats (SEAT) Canaccord Genuity 44th Annual Growth Conference & Private Company Showcase 2024 summary

Industry trends and consumer behavior

• Live event space remains resilient, with discretionary spending showing strength due to consumer FOMO, though average order size may be impacted if macro trends worsen.

• Women's sports and soccer are experiencing unprecedented interest, driven by high-profile athletes and events like Messi's MLS debut and Copa América.

• Soccer's growth is supported by demographic trends and upcoming major events in the U.S., such as the FIFA Club World Cup and the 2026 World Cup.

Strategic initiatives and acquisitions

• Integration of Vegas.com has enhanced customer acquisition and cross-platform inventory, with strong engagement from new users.

• Wavedash acquisition in Japan is performing as expected, with platform growth supported by partnerships and cross-market opportunities, despite some FX headwinds.

• International expansion focuses on building a scalable platform for rapid multi-market entry, with launches planned by year-end.

Product innovation and technology

• Loyalty program, offering a free ticket after 10 purchased, drives higher repeat order rates and customer engagement, now nearing 60% repeat orders.

• Skybox POS platform is cloud-based, scalable, and free, with new value-added services and the upcoming Skybox Drive automated pricing tool, which will simplify and optimize seller pricing.