Vivid Seats (SEAT) Raymond James 2024 TMT & Consumer Conference summary

Business overview and differentiation

• Operates as a technology-driven secondary ticket marketplace with over 10 years of profitable growth and strong cash generation.

• Offers unique consumer loyalty (buy 10, get 1 free), daily fantasy, and trivia engagement products.

• Skybox ERP platform serves nearly 60% of professional sellers, powering 40%+ of industry transactions.

• Consistently recognized for customer service and differentiated by high repeat order rates and gamification.

Market trends and demand dynamics

• Post-pandemic, demand surged in 2021–2022, stabilizing in 2023; 2024 saw supply digestion after a year of mega tours.

• Consumer demand remains resilient, with strong spending on sports and concerts despite supply fluctuations.

• Anticipates a robust 2025 event calendar with major artist tours returning to stadiums.

• Sports supply is fixed but new categories like soccer, F1, and UFC are driving incremental growth.

Product innovation and loyalty impact

• Loyalty program drives higher purchase frequency and repeat orders, now at 59% of total business, up from 40%.

• Gamification and engagement tools like Game Center and Vivid Picks increase user retention and personalization.

• Skybox Drive, a new pricing platform, has seen rapid adoption and supports sustainable share growth.