G5 Entertainment (G5EN) Investor Presentation summary

Business overview

• Develops and publishes casual free-to-play games for mobile, tablet, and PC, focusing on puzzle and adventure genres like Hidden Object, Match-3, and Mahjong Solitaire.

• Targets a female audience aged 35+, with North America accounting for 63% of 2024 revenue.

• Notable titles include Hidden City and Secret Society, with significant sales and downloads.

• Operates in a $90+ billion global market, with a strong history in sales and downloads.

Financial performance

• Achieved SEK 1.1 billion in revenue and SEK 117 million EBIT in 2024, with a 68.4% gross margin.

• EPS reached 15.22 SEK and dividend was 8.00 SEK.

• Q3 2025 revenue was SEK 229 million, with a record gross margin of 71.2%.

• Own games contributed over 73% of net revenue, and G5 Store accounted for 24.7% of total net revenue.

• Strong balance sheet with SEK 247.2 million in cash and zero debt.

Market trends and positioning

• Mobile gaming is the fastest-growing segment, expected to reach $106 billion by 2027 and account for 48% of global game revenue in 2024.

• Asia is the largest market, but North America is the main revenue source.

• The company focuses on an underserved, loyal, and strong-paying demographic: women aged 35+.