Olo (OLO) FinTech Conference summary

Company overview and market approach

• Focuses on restaurant industry with digital ordering, delivery, payments, and guest engagement solutions.

• Serves over 81,000 active locations across 700+ brands, including both large enterprises and smaller chains.

• Expanded from large enterprise clients to smaller restaurant segments by building 400+ integration partnerships.

• Leverages a network of 85 million+ consumers for data-driven hospitality at scale.

Payments strategy and product evolution

• Olo Pay was developed in response to customer demand for better payment performance and innovation.

• Initially focused on card-not-present (digital) transactions, with plans to launch card-present (on-premise) processing in the second half of the year.

• Card-present launch aims to address the 84% of restaurant transactions that are still non-digital.

• Payments offering enables brands to build richer guest profiles by combining payment and transaction data.

Competitive positioning and go-to-market

• Displaces traditional payment processors without requiring POS replacement, outperforming incumbents on key metrics.

• Uses payment data to help brands identify and scale high-value guest characteristics and optimize menu design.

• Go-to-market strategy includes both upselling to existing enterprise clients and driving adoption among new, emerging enterprise customers.

• Specialized sales teams and verticalized product experts support growth in both segments.