Olo (OLO) UBS Global Consumer and Retail Conference summary

Business overview and platform evolution

• Provides a modular, open technology platform for enterprise restaurants, serving over 750 brands and 86,000 locations, processing $29B GMV and $2.8B in payments in 2024.

• Platform consists of three suites: Order (digital ordering and delivery), Pay (embedded payments, both digital and in-restaurant), and Engage (personalized guest engagement using data).

• Focuses on leveraging guest data to personalize experiences and drive profitable traffic, not just volume.

• Handles 95 million guests annually, with digital transactions now at 18% of industry sales and growing.

Customer benefits and engagement

• Digital ordering increases average ticket size and visit frequency by streamlining the guest experience.

• Engage suite uses transactional data to recommend menu items and personalize communications, increasing guest lifetime value.

• Industry is in early stages of leveraging guest data for engagement; most restaurants still lack personalization for regulars vs. first-time guests.

• New card-present payment capabilities allow brands to identify and engage all guests, not just digital or loyalty program members.

Cost savings and operational efficiency

• Digital ordering and payment reduce labor needs at the counter, allowing labor to be redeployed to enhance hospitality.

• Brands save significantly by moving from homegrown tech to the platform, avoiding high ongoing R&D and maintenance costs.

• Over a dozen brands have switched from in-house solutions since IPO, using the platform as a foundation for unique digital experiences.