On (ONON) 27th Annual ICR Conference 2025 summary

Key milestones and brand evolution

• Celebrated 15th anniversary, highlighting growth to 3,500 employees and a premium brand identity rooted in performance, design, and sustainability.

• Maintained a clear mission from inception, fueling consistent execution and ambition for future growth.

2024 achievements and operational highlights

• Doubled brand awareness in the U.S. and launched innovative products like LightSpray and Cloudmonster 2.

• Achieved over 50% D2C growth in Q3 and strong holiday demand, maintaining full-price sales discipline.

• Expanded into new consumer segments through partnerships and increased presence in streetwear and training.

Strategic focus for 2025 and beyond

• Aims to become the top premium sportswear brand, emphasizing performance, design, and sustainability.

• Plans to accelerate innovation with launches like Cloudsurfer 2, Cloud 6, and Cloudboom Next, and expand apparel and retail footprint.

• Focus on operational excellence, including warehouse automation in Atlanta and global supply chain optimization.