Morgan Stanley Global Consumer & Retail Conference
Logotype for On Holding AG

On (ONON) Morgan Stanley Global Consumer & Retail Conference summary

Event summary combining transcript, slides, and related documents.

Logotype for On Holding AG

Morgan Stanley Global Consumer & Retail Conference summary

12 Jan, 2026

Business evolution and growth

  • Sales have tripled since 2021, reaching $2.3 billion, with significant increases in team capabilities and complexity management.

  • Product portfolio expanded beyond the Cloud line, with innovation and excellence as core cultural drivers.

  • Internal processes and automation have improved, supporting scalable growth and operational efficiency.

  • Discussions and ambitions within the team have grown, reflecting increased confidence and vision.

Competitive landscape and innovation

  • Focus remains on innovation, sustainability, and unique collaborations to differentiate from larger brands entering the running space.

  • LightSpray technology offers a new silhouette, manufacturing process, and sustainability benefits, with long-term transformative potential.

  • Innovation pipeline includes new product launches and collaborations, ensuring continued growth.

Product and pipeline priorities

  • Launching Cloud 6 and relaunching Cloudrunner in early 2024, with additional iterations like Cloudsurfer Max.

  • 2025 will see the first full apparel collection led by Creative Director Tim Coppens.

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