On (ONON) 28th Annual ICR Conference 2026 summary

Brand vision and premium positioning

• Aims to be the most premium global sportswear brand, focusing on customer experience and emotional connection.

• Premium positioning differentiates from mass market, allowing unique growth strategies and market expansion.

• Emphasizes investment in product innovation, quality, design, and sustainability to maintain premium status.

• Avoids discounting and carefully selects distribution channels to reinforce brand value.

• Margin strength from premium positioning enables reinvestment in innovation and team development.

Growth performance and market expansion

• Surpassed 2026 margin and sales targets, outperforming sector peers during a challenging year.

• Expansion in retail and apparel, with China becoming the second largest market and Asia Pacific exceeding expectations.

• Focused on expanding addressable market by increasing brand awareness and product relevance.

• Growth strategy includes entering new sports categories and appealing to broader demographics.

• Developing products for 2028, with a clear long-term growth plan and evolutionary approach.

Product innovation and category diversification

• Running remains core, with new innovations like LightSpray and updates to key franchises launching in 2026.

• CloudTec technology integrated with superfoams, debuting in Cloudsurfer 3, pre-launching in October.

• Expanded into tennis, outdoor, and training, with collaborations (e.g., Zendaya) driving growth among younger female customers.

• Tennis apparel is the fastest-growing segment, leveraging visibility on and off court.

• Seeks growth in sports at the intersection of performance and lifestyle, targeting broader daily relevance.