Rush Street Interactive (RSI) 27th Annual ICR Conference 2025 summary

Company overview and growth strategy

• Operates in 19 sports betting and 9 iCasino markets across the U.S., Canada, and Latin America, with recent expansion into Peru.

• Achieved record growth in revenue, profitability, and user count, with seven consecutive quarters of accelerating year-over-year user growth.

• 70% of revenue comes from iCasino, providing steadier returns compared to the more volatile sports betting segment.

• Latin America contributes 15%-16% of revenue, with Colombia as a leading market and recent launches in Mexico and Peru.

• Focused on leveraging product differentiation and experience in iCasino for continued expansion and market share gains.

Competitive differentiation and product innovation

• Emphasizes a product-first approach, especially in iCasino, with unique features like online slot tournaments and community chat.

• Uses content from over 70 slot providers and enhances user experience through gamification and innovative bonus mechanisms.

• In-house development teams focus on user interface, recommendation engines, and player engagement tools.

• Higher average revenue per monthly active user ($350-$380), significantly above industry peers, driven by strong retention and engagement.

Marketing evolution and customer acquisition

• Marketing spend has become more efficient, with cost to acquire players down 50% in the first half of last year and further improvements since.

• Focuses on CRM and reactivation strategies, contributing to record first-time depositors and accelerating monthly active user growth.

• Willing to spend multiples more to acquire iCasino players versus sports-only players due to higher lifetime value.