BIC (BB) Investor presentation summary

Company overview and strategy

• Operates in over 160 countries, selling 27 million products daily across creative expression, lighters, and shavers.

• Expanding into new segments and maintaining growth above market rates globally.

• Horizon strategic plan targets top-line growth, sustainability, margin improvement, strong cash flow, and shareholder returns.

• Focus on innovation, leveraging global manufacturing, and capitalizing on brand identity.

Financial performance and outlook

• 2024 net sales reached €2,197m, with adjusted EBIT of €343m and a 15.6% margin.

• Free cash flow was €271m, net cash position €189m, and €218m returned to shareholders.

• 2025 outlook: net sales growth of -1% to -1.5%, adjusted EBIT margin around 13.7%, and free cash flow of €210m.

• Q3 2025 net sales grew 0.3% at constant currency, with Tangle Teezer offsetting declines in other segments.

Segment and geographic breakdown

• 2024 net sales: Human Expression 37%, Flame for Life 37%, Blade Excellence 25%.

• Geographic split: 37% North America, 32% Europe, 19% Latin America, 8% Middle East & Africa, 4% Asia & Oceania.

• Human Expression: #2 globally in stationery, #1 in Latin America and Europe.

• Flame for Life: #1 globally in branded lighters, strong market share in North and Latin America.

• Blade Excellence: #3 in wet shave, #2 in one-piece shavers, with robust growth in Brazil and Europe.