Logotype for Société BIC SA

BIC (BB) Q2 2024 earnings summary

Event summary combining transcript, slides, and related documents.

Logotype for Société BIC SA

Q2 2024 earnings summary

2 Feb, 2026

Executive summary

  • H1 2024 faced a challenging macroeconomic and geopolitical environment, with inflation and weak consumer sentiment impacting North America, while Europe, Latin America, and MEA delivered strong growth at constant currency.

  • The company responded with cost adaptation, a North America reorganization plan, and focus on operational strengths and innovation, including digital campaigns and product launches.

  • Sustainability initiatives advanced, with energy efficiency improvements and renewable energy transitions in manufacturing.

  • SKU count reduced by 12% and core e-commerce net sales grew double-digit in H1.

  • Free cash flow generation improved to €37 million, up €34 million year-over-year.

Financial highlights

  • H1 2024 net sales were €1,139 million, down 0.5% at constant currency excluding Argentina; adjusted EBIT was €170 million (14.9% margin, flat year-over-year); adjusted EPS was €2.95.

  • Free cash flow was €37 million, up from €3 million in H1 2023; net cash position at end of June 2024 was €262 million.

  • Q2 2024 net sales were €618 million, down 3.2% year-over-year as reported; Q2 adjusted EBIT margin was 17.4%, up 0.9 points.

  • H1 2024 net income group share was €111.4 million; reported EPS €2.67.

  • Gross profit margin stable at 49.3% in H1 2024; adjusted gross profit margin up to 49.9% excluding special items.

Outlook and guidance

  • Full-year 2024 net sales expected to grow in the low single digits at constant currency, excluding Argentina.

  • Slight improvement in 2024 adjusted EBIT margin anticipated; free cash flow expected above €220 million.

  • Strategic initiatives and cost actions are expected to offset negative consumer spending trends.

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