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G5 Entertainment (G5EN) investor relations material
G5 Entertainment ABGSC Investor Days summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.ABGSC Investor Days summary4 Dec, 2025
Key business highlights
Focus on casual free-to-play puzzle and adventure games for tablets, smartphones, and PCs, targeting a female audience aged 35+.
North America is the largest market, accounting for 63% of 2024 revenue, with Asia and Europe also significant.
G5 Store, launched in 2020, now represents 24.7% of net revenue, with strong year-over-year growth and lower processing fees than third-party stores.
Strategic shift to direct-to-consumer distribution, reducing store fees and increasing control over pricing and user experience.
Portfolio approach emphasizes development of own games, with over 73% of net revenue from proprietary titles and a balanced mix of active, licensed, and harvest games.
Financial performance and capital allocation
Q3 2025 revenue was SEK 229M, with a record gross margin of 71.2% and record MAGRPPU of $70.8.
Operating profit (EBIT) was SEK 12.6M, with margin impacted by FX movements and increased user acquisition spend.
Strong balance sheet with SEK 247.2M in cash at period end; total of SEK 695M repaid to shareholders through dividends and buybacks.
Continued focus on operational efficiency, cash flow generation, and maintaining zero debt.
Strategic initiatives and outlook
Positive momentum expected into Q4 and Q1, with increased user acquisition to 25% of gross revenue to drive growth.
Fourteen new game iterations in Q3, with one title showing record early engagement; Twilight Land in late-stage soft launch.
Expansion of G5 Store, including web shop and third-party game launches, expected to further boost gross margin.
Ongoing development funnel with structured pre-production to global launch process for new games.
Additional revenue streams anticipated from third-party publishing and other strategic opportunities.
G5 Store 3rd party publishing strategy
G5's strategy for Asian market expansion
Expected top-line impact from increased UA spend?
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Next G5 Entertainment earnings date
Q4 202517 Feb, 2026
Next G5 Entertainment earnings date
Q4 202517 Feb, 2026
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Frequently asked questions
G5 Entertainment Group develops and publishes high quality free-to-play games for smartphones, tablets and personal computers that are family friendly, easy to learn, and targeted at the wider audience of both experienced and novice players. The company distributes its games through the G5 Store, Apple App store, Google Play, Amazon Appstore and Microsoft Store. The company’s portfolio includes popular games like Jewels of Rome®, Sherlock: Hidden Match-3 Cases, Jewels of the Wild West®, Hidden City®, Mahjong Journey®, The Secret Society® and Wordplay: Search Word Puzzle™.
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