SMU (SMU) SMU Day 2025 summary

Strategic highlights and growth initiatives

• Achieved 37 new store openings in Chile and 9 in Peru between 2023-2025, with further expansion planned for both countries, including new distribution centers to support scale and efficiency.

• Omnichannel strategy accelerated, with online sales growing at a 22% CAGR and expanded click & collect and last-mile partnerships, reaching 146 stores.

• Private label penetration reached 13% in 2025, with over 500 new products launched and 33% of private label products featuring eco-friendly packaging.

• Efficiency initiatives offset rising labor and energy costs, with 100% of Unimarc stores adopting efficient operating models and 95% of box volume using voice picking.

• ESG performance recognized with inclusion in the Dow Jones Sustainability Index for Chile and MILA, and highest industry score in Chile by S&P Global.

Market context and customer trends

• Food remains the largest spending category for Chilean households, with high inflation eroding purchasing power and increasing price sensitivity.

• Consumer behavior shifts include more fill-in purchases, growth in private label and online channels, and a rise in single-person households.

• Traditional trade channels remain resilient, and physical stores continue to be relevant, with a projected 1.6% CAGR in retail space from 2019-2025.

Strategic plan 2026-2028: Growth, competitiveness, and efficiency

• Roadmap builds on multiformat strategy, focusing on three core formats with critical mass and tailored value propositions for different customer segments.

• Plans to open 60 new stores and upgrade 80 existing ones, aiming for 5-6% sales CAGR and increased private label penetration by 3 percentage points.

• Continued expansion of omnichannel capabilities, including digital integration, cloud migration, and AI-driven efficiencies.

• Logistics network capacity to increase by 25%, with further adoption of in-store technologies and renewable energy, targeting 55% of energy from unregulated, renewable sources by 2028.