BIC (BB) Investor Presentation summary

Company overview and strategy

• Operates in over 160 countries, selling 27 million products daily across creative expression, lighters, and shavers, with a strong focus on consumer-centric innovation and sustainability goals.

• Horizon strategic plan targets market expansion, innovation, reframing categories, sustainability, mid-single digit growth, and strong shareholder returns.

• 2025 priorities include commercial execution, supply chain initiatives, impactful advertising, product launches, and integration of Tangle Teezer.

Financial performance and outlook

• 2024 net sales reached €2,197m (+0.8% at constant currency), adjusted EBIT €343m (15.6% margin), adjusted EPS €6.15, and free cash flow €271m.

• Q1 2025 net sales declined to €478m (–7.0% at constant currency), impacted by a deteriorating North American environment and tough global comparisons.

• 2025 outlook: net sales growth of 0–3% at constant currency, adjusted EBIT margin around 15%, and free cash flow above €240m.

Segment and geographic performance

• 2024 net sales: Human Expression €814m (+0.7%), Flame For Life €810m (–1.8%), Blade Excellence €543m (+5.0%).

• Human Expression: #2 in global stationery, #1 in Latin America and Europe, with strong distribution gains but softness in digital and skin creative.

• Flame For Life: #1 in branded lighters globally, premiumization and innovation drive growth, with double-digit gains in Brazil.

• Blade Excellence: #3 in wet shave, #2 in one-piece shavers, robust innovation and market share gains in the US men’s segment.

• Europe and Middle East/Africa showed growth, while North America and Latin America faced declines in Q1 2025.